Screening the public

With the election looming, and the two candidates both pitching some variation of rebuilding the US economy with green business, the crisis of confidence will be focusing on the how and what of reinventing how we live. With this in mind, we staged a screening of “Proof or Propaganda” for a large group. We gathered about 140 people in a room, showed them the production, and asked them to comment, rate, and discuss.
The result was that the presentation was graded highly, averaging an ‘8’ among those who filled out the questionnaire. To the question “would you recommend’ the average was 9.5, meaning that whatever reservation they had about the program, they thought their friends should see it. That strong endorsement is a great indicator.
Also, people liked the people on screen. They may not have registered just who the people were, but they got exactly what they know, and like how it was expressed. They found the scientists and business people likable, trustworthy and believable. While a certain small percentage thought there was too much ‘marketing’ from business people, far more were excited and encouraged to hear people speak optimistically about the challenges. By a wide margin, people found PG&E CEO Peter Darbee to be their favorite, even if they didn’t get what company he was from correct.
The negatives were around the narrative character, the only fictional person in the program, and the quality of the presentation.
The first requires some finessing of the part, both in writing and execution. The second is a matter of remastering the program in HD and using a delivery mechanism appropriate to the size of the screen and room we were in.

Meanwhile the film has been submitted to several festivals, especially those with markets associated. It is also in the process of being submitted to distribution channels of various sorts. More news when we have some!

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